Introducing Jane Master

Jane Master brings a people-first approach to business brokerage, grounded in a degree in psychology and a career built on genuine relationships. She believes that every business sale is, at its heart, a human decision, and that understanding what truly matters to a buyer or a seller is what carries a transaction gracefully to the close.


Across her career in sales, business development, and marketing, Jane has earned a reputation for building trust quickly and guiding people through important decisions with clarity, warmth, and care. Her psychology background shapes everything she does: listening for what clients need beneath what they say, approaching each negotiation with insight and empathy, and keeping both sides focused on an outcome that feels fair and lasting.


As a licensed associate with First Choice Business Brokers Las Vegas, Jane offers her clients the strength of a national brand alongside the personal attention of an advisor who recognizes every business is important. Whether you are preparing to sell the company you have spent years building or searching for the right opportunity to call your own, Jane is there to make the journey clear, confidential, and genuinely supported.


Approachable, insightful, and deeply committed to her clients, Jane Master is ready to help you take your next step with confidence.

Selling a Business

Business Brokers help Sellers achieve the highest value for their business.

Business Valuation

Market Price Analysis - Learn what your business is worth in today’s market.

We handle all negotiations, paperwork, and ensure confidentiality throughout the entire process.

Specializing in lower middle market services focused on larger businesses with revenue up to $35m.

Business brokers can help you find the right business for your interests, income, and location.

Acting as a navigator is one facet of the business broker’s role in successfully selling your business.

Explore Latest News

Important Questions To Consider When Purchasing A Small Business

By duda • October 12, 2023
When purchasing a small business, you will want to consider the below questions to help you in your search and to get the most out of working with a professional business broker . 1. What type of business are you interested in? Make sure to focus on businesses that you are interested in. You do not want to spend a lot of time looking at financials and business plans if the business is not something you are going to care about. You will also need to focus on businesses that meet your skills and you have knowledge about. Will the business meet your lifestyle? Are you looking to be a full time on hands business owner or are you looking to be an absentee owner and count on a manager to perform all the daily tasks? All of these are questions you will want to ask yourself to ensure the business you purchase will be successful and prosperous.

Understanding The Difference Between A Small Business Vs A Large Businesses

By duda • October 12, 2023
1. Each One Generates Revenue Differently

Due Diligence What Does It Mean To The Seller?

By duda • September 27, 2023
The Buyer has made an offer on your business and in the Purchase Agreement it states that he needs ten days to complete his due diligence on your business, what should you as the seller do? The buyer will want to see your financial statements and tax returns if they have not already been supplied.